Faculty of Management, Prague University of Economics and Business
The Faculty of Management
The Faculty of Management is a member of the Prague University of Economics and Business. The study program provides students with extensive knowledge in the field of management both in theory and practice in all three tiers: Bachelor, Master and PhD. All three tiers can be studied either full-time or in a combined form that will be appreciated by those who wish to combine their work commitments with their studies.
Due to the longstanding combination of theoretical knowledge and practice, students have the unique opportunity to acquire practical knowledge and skills during professional internships, where they have the opportunity to join one of the faculty partner organizations. The opportunity to study abroad at the wide network of partner universities provides an invaluable experience for each and every student.
Our Mission: Through management-oriented, research-led teaching, we empower and inspire all those dedicated to solving contemporary societal challenges.
Contact
Prague University of Economics and Business
Faculty of Management
Jarošovská Str. 1117
377 01 Jindřichův Hradec, CZECH REPUBLIC
https://fm.vse.cz/ (English website here)
Veronika Vašíčková
Head of the Knowledge Transfer Center
veronika.vasickova@vse.cz
+420 774579189
VŠE Cooperation Offering
V4 Offers
Our Team
Marketing and Consumer Behavior – with specialisations in strategic marketing, digital marketing, marketing communication, and mass media research.
Corporate Finance and Valuation – focusing on asset valuation, investment control, and fuzzy arithmetic.
New Technologies and Qualitative Research – examining mobile technologies, AI impacts on consumer behaviour, and urban applications.
Sociology and Media Studies – focusing on media technologies, visual culture, and qualitative research methods.
Regional Development and Planning – in areas like sustainable tourism, project management, and public administration.
doc. Ing. Tomáš Kincl
doc. Ing. Tomáš Kincl, Ph.D.
Associate Professor Tomáš Kincl, Ph.D. has dedicated his professional journey to the Faculty of Management at the University of Economics in Prague, where he has been teaching for over 20 years. He specializes in marketing and teaches courses such as Strategic Marketing, Online Marketing, and Marketing Simulation. He has been repeatedly recognized as the best lecturer at the Faculty of Management. He considers educating and guiding future generations to be his most significant life mission and calling.
He has a long-standing interest in the quality of educational activities and their evaluation. His experience includes accreditation processes, not only as a program director and a member of the University of Economics’ Internal Evaluation Board but also as an evaluator for the National Accreditation Office and a member of international panels assessing institutions abroad. He is also involved in the evaluation of scientific research both in the Czech Republic and internationally.
He has been, or currently is, the principal investigator of several basic research projects (GAČR, NPV II) and applied research projects (Interreg CE, Interreg CR-AT, EHP). In recent years, his projects have focused on issues such as succession in family businesses and barriers to the adoption of artificial intelligence in small and medium-sized enterprises. He also provides consulting and advisory services in the field of marketing.
Keywords area of operation: Marketing, Strategic Marketing, Consumer Behavior, Digital Marketing
Experience: Principal investigator of basic research projects (GAČR, NPV II) and applied research projects (Interreg CE, Interreg CR-AT, EHP); lecturer abroad; involved in the evaluation of educational institutions in the Czech Republic and internationally; teaches across all three levels of higher education (Bachelor’s, Master’s, Ph.D.) as well as in professional education programs (MBA).
Michal Novák
Michal Novák
Michal Novák is an expert in marketing, marketing communication, and consumer behavior, and has been serving as an assistant professor at the Faculty of Management at the University of Economics in Prague for over 10 years. In addition to his academic role, he is actively involved in practical research, such as eye-tracking studies in collaboration with dm-drogerie markt. His long-term scientific partnership with Nielsen Admosphere, a.s., provides him with deep insights into mass media research. He is also an active investigator of both basic and applied research projects, and his expertise and experience enable him to bring new insights and innovative approaches to his field.
Keywords area of operation: Marketing, Marketing Communication, Consumer Behavior, Eye-Tracking
Experience: Principal investigator of basic research projects (GAČR) and applied research (Interreg CE), innovator in the implementation of modern technologies in pedagogy and research in the field of marketing, long-term scientific collaboration in mass media research with Nielsen Admosphere, a.s.
https://orcid.org/0000-0001-7893-7774
doc. Ing. Bc. Mojmír Sabolovič, Ph.D.
Expert in the field of valuation, corporate finance, and investments. Looking for a way forward? Together, we will find the direction to succeed.
Keywords area of operation: Financial Management, Asset Valuation, Investment Controlling, Fuzzy Arithmetic
Experience: 20 years of practice in an expert institute, advisory and consulting services, international academic experience (USA, Australia, New Zealand, Peru); principal investigator of basic research projects (GAČR, COST), applied research (TAČR), and contract research.
Mgr. Klára Šimůnková, Ph.D.
Expert in the field of new technologies and qualitative research. Her work focuses primarily on studying the impact of mobile technologies and AI on consumer behavior, organizational operations, and their potential applications in urban planning.
Experience: Principal investigator of basic research projects (GAČR, TAČR), contributed to research for the city focused on future revitalization of urban areas.
Mgr. Michal Šimůnek, Ph.D
He is a sociologist specializing in media technologies, visual culture, and consumer culture. In his research and teaching activities, he focuses on the methodology of empirical research, particularly within qualitative and mixed-method approaches.
Keywords area of operation: Media Technologies, Consumer Culture, Visual Culture, Methodology, Qualitative Approaches – https://orcid.org/0000-0002-1430-7236
Ing. Jana Krbová, Ph.D.
Ing. Jana Krbová, Ph.D.
She has been with the Faculty of Management for over 25 years. She is an expert in consulting and advisory services in the areas of regional development and development grants, project management, and strategic planning in public administration.
Keywords area of operation: Strategic Planning, Regional Development, Grants
Experience: Collaborator on basic research projects (GAČR, Academy of Sciences of the Czech Republic), principal investigator and co-investigator of applied research (TA ČR, etc.), contract research, development projects funded by EU and national sources, consultant for public administration entities (Ministry for Regional Development of the Czech Republic, regions, municipalities).
Ing. Martin Musil, Ph.D.
Ing. Martin Musil, Ph.D.
A graduate of the Faculty of Agriculture at the University of South Bohemia and the Faculty of Management at the University of Economics in Prague. He has been with the Faculty of Management for 19 years. His professional focus is primarily on the principles and solutions related to sustainable development in tourism and public services. He has practical experience from his own activities as well as from collaborations with organizations such as the Local Action Group Česká Kanada, Destination Management Česká Kanada, the city of Jindřichův Hradec, and the CzechTourism agency.
Keywords area of operation: Sustainable Development, Tourism, Regional Development, Destination Management
Experience: Principal investigator or co-investigator of TAČR projects, co-investigator of development and applied projects.
Ing. Martin Luštický, Ph.D.
Ing. Martin Luštický, Ph.D.
Martin Luštický is a graduate of the Faculty of Management at the University of Economics in Prague and the Metropolitan University Prague. He has been serving as an assistant professor at the Faculty of Management for nearly 10 years. His expertise lies in strategic planning and strategic analyses in the context of regional development, particularly in tourism development. Within his role at the Faculty of Management, he is also responsible for project management and the strategic development of the faculty. He has practical experience in these areas, collaborating with organizations such as the Local Action Group Česká Kanada, Destination Management Česká Kanada, the city of Jindřichův Hradec, and the CzechTourism agency.
Keywords area of operation: Marketing, Marketing Communication, Consumer Behavior, Eye-Tracking
Experience: Principal investigator of basic research projects (GAČR) and applied research (Interreg CE), innovator in the implementation of modern technologies in pedagogy and research in the field of marketing, long-term scientific collaboration in mass media research with Nielsen Admosphere, a.s. – https://orcid.org/0000-0001-7893-7774
Our Partners Network
General Partner of Faculty of Management
Main Partners of Faculty of Management
Partners of Faculty of Management
